The power behind minimalism | How can a small thing subvert daily habits?

When we talk about minimalism, we do not mean a lack of functionality or content. "01" is such a product that hides the complex process deep under the simple appearance, but can inadvertently completely change our living habits.

Each of its arcs has been tested hundreds of times just to find the best angle of ergonomics; each key layout is to achieve an operating experience with zero learning cost. This silent design philosophy not only simplifies the process, but also gives users an unprecedented sense of calm control, which makes people sigh that good things can really exist so quietly.

The double enjoyment of touch and vision | Why is it the invisible champion of the home industry?

At first glance, it seems to be just an ordinary object. However, once you get started, you will be immediately amazed by the unique material that is gentle and delicate but does not lose its firm texture. The subtle friction from your fingertips is neither too cold nor too soft, just like touching your baby's skin.

at the same time, the overall shape abandons complicated decorative elements and uses matte sandblasting technology to create a highly recognizable light luxury style. whether it is placed in the corner of the study or in the center of the tea table, it can be easily integrated into various indoor style systems, just like a low-key and elegant powerful actor can always firmly grasp the audience's eyes although there is no noise.

Multi-function scene adaptation | Role switching from the corner of the living room to the desk

during the day, it can be your good partner at work, lying quietly beside the computer, carrying a mobile phone, glasses or even a cup of freshly brewed coffee, which is always as stable as a rock despite the busy surroundings.

after returning home at night, it turns into a porch storage assistant, a key and wallet, which can be taken at any time. no longer afraid to rummage around before going out and miss the bus time. weekend leisure time can also incarnate yoga mat assistant to help you record your daily exercise progress and encourage yourself to make continuous progress... this kind of posture makes it applicable to almost any life field you can think of. it can really serve you anytime and anywhere to create a better day with higher efficiency.

Designer Interview Reveals | Sources of Inspiration and Uncompromising R & D Stories

in an exclusive interview, the chief designer of the project recalled that at the initial conception stage, he had faced many doubts. some people thought that the existing market was saturated enough. why should we add another repetition? but he firmly believed that as long as he worked hard, he could make the world see a different spark.

so for 18 months, the team visited hundreds of potential users to collect thousands of opinions and feedback, and constantly pushed down the reconstruction design scheme, even if it was only fine-tuning the millimeter unit, it had to be verified repeatedly until it was satisfied. It is because of this persistence that the now widely acclaimed "01" project is as he said: "We are not doing addition but subtraction to remove the excess to retain the essence." This almost paranoid enthusiasm throughout the development cycle eventually led to a masterpiece with both artistic beauty and high practicality.

Real feedback from users | Why do they call it a "treasure item"?

among the first 300 volunteers to participate in the public test, there are retired teachers and young entrepreneurs, and many stay-at-home mothers have given high evaluation:

"since I bought this and put it at the head of the bed, I feel that the quality of life has risen sharply. reading books at night and placing reading glasses casually, there is no risk of falling to the ground and breaking it!"